When hear the word “apple,” they don’t think of the fruit. Instead, many think of the multinational corporation that develops and designs consumer electronics and the CEO who made it all possible.
An entrepreneur, marketer, and inventor, who was the co-founder and chairman. The man widely renowned as the charismatic pioneer of the personal computer revolution, who transformed the consumer electronic fields.
The figurehead of Apple: Steve Jobs.
Photo via www.aclipart.com
His humbled beginnings in his parents garage, to his road all the way to the top, the perseverance, passion and talent he exuded was hard to miss. When Jobs passed from respiratory arrest due to a pancreas neuroendocrine tumor in 2011, the public wasn’t sure the innovative world would keep spinning.
Tim Cook, 53-year-old operational wizard, took over as Apple CEO with the challenge to maintain the momentum of the world’s largest and most famous technology company, following a decade-long period of turn-around and innovation.
Photo via Yahoo
With shoes to fill as big as the fallen genius behind the glasses, Cook stepped up in a lot of big ways. Here are a few outlined by Business Insider:
1. Jobs had initially been uninterested in small tablets, but Cook released the iPad Mini which is the best selling tablet on the market
2. Cook apologized for the confusion and frustration that Apple Maps error caused and promised to improve the maps. It is unlike Apple to apologize for anything.
3. He responded to the heavy fire Apple was under due to the working conditions in the factories that made iPhones. He worked with Foxconn, Apple’s manufacturing partner, to improve the working environment.
4. He instituted a dividend and buyback plan.
5. He enacted the philanthropic move to match charitable donations made by its employees.
7. Cook settled patent lawsuits with HTC and tried to settle with Samsung.
8. He is working on a plan to remove Apple’s biggest rivals: removing Google maps and YouTube, and attempting to remove Samsung (the company that makes the iPhone).
9. He released the iPhone 5, the best phone on the market with the most aggressive product roll out yet.
10. He came out as gay.
Photo via Business Insider
For many, the news was shocking. For some, it was just a confirmatory statement to what most people had known for quite a while. Cook came out last October through a Bloomberg Businessweek article with the goal of trading insight to his private life for homosexual civil rights.
“While I have never denied my sexuality, I haven’t publicly acknowledged it either, until now. So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.” Tim Cook 2013
Photo via Out Magazine
Cook has topped Out Magazine’s list of most powerful gay men and women in the US for the fourth consecutive year. Taking the number one spot 2011-2013, and moving down to the most powerful gay man, number two to Ellen Degeneres, this year.
Not only is one of the most powerful men helping with innovative technological change, he has decided to let his guard down and foster social change, bringing forward the issue of gay rights. He sacrificed his privacy in hopes of helping struggling homosexuals come to terms with who they are, to not feel so alone, and to inspire equality.
“We pave the sunlit path toward justice together, brick by brick. This is my brick.” Tim Cook 2013.
His mission that is centered around social change just might be the trick into helping him fill out Jobs’ shoes.